In the Fulda high-tech tire forge, Showtrucks are rich in tradition for 20 years already. The three previous versions of the today operational Showtruck were all derived from standard models. They were painted with Fulda colour and always topically equipped, as for instance with an attachable show-stage (platform), but came apart from that "off the shelf". 

On the occasion of Fulda’s 100th anniversary in the year 2000, one wanted to create something new and unique. A vehicle that is world-wide unique in its form and orientation, so that it thereby completely corresponds to the Fulda Slogan "German High Technology" and meets the requirements behind it. 

The fascinating result of the only two years lasting construction phase was a mix that covered the advantages from the truck technique, techniques from the deluxe bus segment and practicable handling following the sports car range. In addition to that came the world-wide unique vehicle design, which caused surprise not only at the first traffic roll-out. 

Thereby Fulda had built a truck, which engenders the clear identification to the company and visualises the high technology requirements on the one hand. On the other hand a concept was created which brings a substantial image increase of the Fulda brand to both ultimate consumers and tire dealers.