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Our history



In 1910 we begin production of an expanded range of tires including 10 different bicycle tires covering a variety of uses.

We’re so confident about the quality of our bicycle tires that we offer a 1-year warranty on every one sold. The famous Fulda Diadem model quickly becomes our most-sold bicycle tire.

Meanwhile we’re continuing to innovate with our tires for motorized vehicles, with the Sembusto truck tire, which includes steels springs in the rim for additional cushioning.

After World War I we stop producing technical rubber products in order to focus completely on doing what we do best – making quality tires.