Great Moments in History
Have a look at more than 100 years of Fulda - German High Technology
1985
Fulda launches first Showtruck
The first Fulda Showtruck has an extendable stage and sound equipement. The eye-catching vehicle is used in road-shows and events to promote the Fulda brand around Europe.
1986
Fulda launches a complete new corporate identity based on the slogan 'Schwarz Breit Stark'
The new corporate identity is build around the slogan 'Schwarz Breit Stark' (Black Wide Strong). A diversity of black animals are used in the communication to symbolise the different tyre characteristics.
1987
Fulda launches first 4x4 off-road tyre, the Fulda 'Campo 4x4'
With the launch of the Campo 4x4 Fulda enters the 4x4 market. Quickly Fulda is perceived as a leading 4x4 tyre manufacturer.