As Fulda decided to design a new trend-setting Showtruck, one had already a clear picture in mind: the vision of a technological masterpiece, the vision of a breath-taking optical novelty. The mission for designers, technicians and engineers was clear: to create a high-tech vehicle that has never been there before, state of the art, practicable, robust, long-living.
Aiming to make of the truck the showplace for unique performances, equipped with complete show techniques, the staging plateform was designed to become the highlight of the construction. Today, Fulda’s superlative Showtruck is a unique reflection of the brand and its products: technically a step ahead, reliable, durable and elegantly strong.
Supervised by professor James Kelly, Executive of the faculty Transportation-Design at the FH Pforzheim (college), a design student created the innovative design line of the Showtruck.
The basis of the tractor-trailer was provided by the MAN Nutzfahrzeuge AG (commercial vehicles) in Munich.
Stefan George Becker Nieder-Olm, coordinated the entire implementation phase.
The Karosseriewerk Krämer (car body works) in Groß-Gerau converted the model into a functional unique Showtruck specimen.
With state-of-the-art materials Techart Automobildesign, Leonberg, designed the cabine and cockpit to a high-tech working space.
Volker Skopp from the Showtime Presentations GmbH, Bielefeld, provided specific show requirements that work with digitized control units of the audio-visual engineering.
Helge Jost, Manager of the Fulda marketing team Germany and responsible project leader, watched with the utmost care over the adherence of the Fulda colour design for an unmistakable brand appearance of the truck.