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Our history

1910

1910s

In 1910 we begin production of an expanded range of tyres including 10 different bicycle tyres covering a variety of uses.

We’re so confident about the quality of our bicycle tyres that we offer a 1-year warranty on every one sold. The famous Fulda Diadem model quickly becomes our most-sold bicycle tyre.

Meanwhile we’re continuing to innovate with our tyres for motorized vehicles, with the Sembusto truck tyre, which includes steels springs in the rim for additional cushioning.

After World War I we stop producing technical rubber products in order to focus completely on doing what we do best – making quality tyres.