The name FULDA is not only synonymous with a city and a river in Germany. Founded in 1900, Fulda is the German company that produces for car tyres, vans tyres, truck tyres and farm tyres, providing the kind of performance you expect from a quality tyre.

Fulda employs around 1,800 people, and it’s tyres are produced in 13 factories across Europe.

Fulda quality is the result of a profound understanding of what it takes to make state-of-art tyres.

Utilising European-wide end user studies which provide input from more than 10,000 consumers every year about what they expect from a tyre – Fulda tyres are built with consumer requirements in mind.

Continuous research and development programs ensure that Fulda tyres are using the latest technologies and materials.

Regular recommendations from independent tests are proof of the high quality levels of Fulda products.

The Carat Exelero ultra high performance tyre is yet another milestone in the Fulda history – it was the first tyre in the industry to be tested and certified by TUV, Germany's independent test institute.

Fulda products are produced in facilities that adhere to ISO 14001 as the environmental standard and management system for manufacturing.  Second- or third-party auditors routinely audit each facility's environmental management system.

The Fulda workforce of around 1800 people, contributes to an annual production figure of up to 8,000,000 tyres, which are distributed to 28 different countries across Europe.

As a leading brand, Fulda has a brand awareness of 72% in the demanding German market. In other European markets, Fulda is still a young brand and clearly has potential for growth.

*Source: Ipsos Belgium, Omnibus Study July 2006