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Our history



Our product innovations continue throughout this decade, as we launch new tire models including the Y3000 high-performance directional car tire, the Kristall 3000 high-performance winter tire and the Carat Extremo ultra high-performance sports car tire.

We also expand our off-road offering to include a full range of 4x4 tires under the Tramp label. Our ethos of off-road adventure is highlighted in 1997 as we sponsor the Yukon Quest dog sled race, one of the world’s toughest wilderness endurance events.

Meanwhile, in 1994, the Fulda emphasis on road safety is underlined as we introduce Lasercheck, [link to Clever Driving content page] a unique laser tool which allows drivers to check the depths of their tire treads in seconds.

Though special safety days held across Europe every year, the Fulda Lasercheck helps thousands of drivers ensure their tires’ tread depth exceeds the legal minimum, and raises awareness of the importance of sufficient tread depth.