Fulda Challenge: Embrace the elements
The Fulda Challenge is an extreme sporting event, combining driving skills and sporting endeavor. Athletes and celebrities flock to Yukon, Canada from all across Europe every winter to compete in temperatures of minus 40 degrees.
Together they race under the direction of race legend Hans-Joachim Stuck. The varied events and extreme temperatures provide a surreal and dangerous winter landscape that pushes competitors to their limits. Only the most complete athlete has a chance to win.
Not only are the extreme conditions an endurance battle for our competitors, but they're also the perfect test ground for our winter tires.