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Our history



1985 sees the first Fulda Show Truck taking to the roads. Specially fitted out with a stage and audiovisual equipment, it showcases the Fulda product range at motoring events across Europe and remains an icon of the Fulda brand to this day.

Our new corporate identity, using the tagline ‘Schwarz. Breit. Stark.’ (Black. Wide. Strong.), becomes another integral part of the Fulda image.

In 1988 we launch our first off-road tyre, the Campo 4x4, another hugely popular addition to the Fulda range.